Motivation is the inner force that impels us to move towards a goal.

If this inner force is strong, we will move purposefully towards the goal. The discipline and hard work required to achieve what we want will feel worthwhile. We will be prepared to persist in the face of challenges and difficulties – because we really want to get there. Inspiration takes over.

Motivation is, basically, about what we believe is worthwhile putting our love, energy, time and other resources into.

Do you really want to succeed?

The costs of success may genuinely be higher than its benefits. We've said that motivation is a matter of working out what is 'worthwhile', and this requires some form of cost-benefit analysis.

One of the most important things about believing in your own success is self-acceptance. We're all on a journey. We're not starting out perfect and equipped and ready to take on the world.
We're learning – all the time, all our lives.